April Fools’ – Great Brands Catch People Out Every Year
Yesterday was April 1st. And social media has been rife with April Fools’ Day pranks. Unfortunately, it turns out the on-going Brexit malarkey wasn’t the build-up to the biggest April Fools’ joke ever. But there were two brands this year that really caught our eye.
The first came to our attention first thing this morning. As so many of us do, we check our social channels to see if anything major has changed overnight. It hadn’t. In fact, 350 days a year, nothing major changes.
But then we stumbled upon this:
If you’re not familiar with the Fyre Festival, you should watch the documentary on Netflix. It was supposed to be the experience of a lifetime. However, it turned out to be more of a Lord of the Flies moment.
This video, along with its carefully crafted Landing Page and marketing, perfectly pokes fun at the Fyre Festival. In fact, it goes further. The parody completely mocks Fyre and then, once they have your attention, it (excuse the pun) diverts you back to what it’s really about — a clever ad for a WestJet sale.
That’s an inspired way of turning April Fools Day to your marketing advantage.
The second big brand April Fools’ prank was actually sent to us. But it’s too good not to share.
As Google continues to connect the world, our businesses, our homes, why wouldn’t they finally take the next organic step? We’ll let you watch for yourself:
Another great example of a big corporation not taking itself too seriously. If Google can have some fun, what’s your excuse?
In other news, it was interesting to read this today too:
Right. We’re off now.
We need to plan next year’s April Fools’ Day prank.