What an amazing month it’s been here at Social INK. Maybe I’m only saying this because it’s the end of the month and it feels like it’s finally over, but I don’t think so. During the last 30 days, the team and I have worked tirelessly to create 100 blogs in a month. 100! That’s more than 3 a day, every day, 7 days a week, for just over 4 weeks. 

As we were coming to the end of the challenge, as the senior team, we decided that it would be a good idea to look back on the experience and write a post from each of our perspectives. The truth is, it has been one hell of a challenge. Creating that amount of content on top of our normal day-to-day tasks is pretty incredible. It’s all thanks to a great team that knows how to work together, even though we’re all apart. 

The initial reaction to the June challenge was “That’s mental!” from Gareth Alvarez, Head of Content at Social INK. I think he thought we were going to leave it all up to him. We didn’t. After all, we’re a team! Interestingly enough, Anna Simmonds, Head of Social Media at Social INK, has since stated that “our internal workflow is permanently more efficient” thanks to the challenge. 

From my point of view, I’m really proud of what we’ve achieved in the space of just 30 days. Everything from communication to project management, keyword research to content creation, content planning to distribution. It’s all become a finely tuned, oiled, serviced, and upgraded machine! 

Social INK started in 2008. We have created written content, graphics, and videos for clients for more than a decade. Always starting with a plan, a focus, and a strategy. To create a 100-blog strategy, create the content, publish and distribute on all channels, all within 30 days is a big achievement. I think there are teams far bigger than ours that would struggle to make this a reality. 

Why Did We Do It? 

Good question. One person even asked, “Are you guys bored?” The reality is, we’ve always had a content strategy in place. Like most businesses, we get so busy on client work that we often forget to focus on our own ideas or marketing. By taking a challenge like 100 blogs in a month, or #30DaysOfLive, we put our own brand and marketing at the same level as our clients’.  

It’s easy to just keep doing what you’ve been doing. And it’s even easier to talk about something endlessly, knowing that there will never be any execution. We wanted to show ourselves, and everyone else, that we talk the talk and we walk the walk. 

Telling our clients they should build a content strategy including blogs, email newsletters, social media posts, and online ads, and not executing the same ourselves would be like the Ford dealer driving off his forecourt in front of you in a Hyundai. It’s just not right, is it? 

The Results? 

As others in the team have already mentioned in their round-up blog posts, we have a full case study coming soon, and we’re going to follow this up for the next 6 months to show just how powerful blogging really is, and why it needs to be a part of your content marketing strategy. 

But here’s a sneak preview:

In the first 7 days of launching the challenge, our stats above show an increase of 158% in new users and 103% more page views. We’ll be sharing the full stats from the month in July once we’ve had a chance to gather all the data. I can’t wait to share this with you, it’s going to be a real eye-opener for everyone considering a new content marketing strategy. 

Our website isn’t the only thing that’s improved. As you can imagine, our social media calendar has been full this month. We’ve seen growth on all our platforms and the reach has increased massively. 

This Isn’t for Everyone! 

Let me be clear, this isn’t for everyone. Before you read this and turn to your marketing team (if it’s a team of 1 or 2) and say “let’s write and publish 100 blogs”, have a quick think. Creating a content strategy, performing keyword research, writing 100 pieces of content, optimising content, publishing blog posts, and then distributing it all on social media is no small task. 

It’s taken collective effort across the team. Incredible project management skills. (A massive thank you to Anna for running that through our Asana content board.) Massive amounts of content creation. (Big up to Gareth, Anna, and Lula for all their efforts this month.) And most importantly, great teamwork and cohesion from everyone involved. 

If you want to take on a challenge like this, think about it first. We’d recommend something more manageable to start with. For example, 30 blogs in 30 days would already be a mammoth task for most small businesses. But make sure you fully understand what it’s going to take. You need to make sure you’ll see results at the end of all the effort. IF you’re not sure where to start, well, that’s what we’re here for. I’d be happy to talk you through it in a free digital marketing consultation.

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Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.