About Social INK

Social INK has been around since 2008. And although a lot has changed since then, our philosophy has always remained the same: to keep our clients’ best interests at heart.

We provide a proactive, distributed digital marketing agency service, specialising in social media marketing and content marketing. We treat your business and your reputation as if it were our own. And that’s what people like About Us.

The Social INK Story

We’ve come a long way since our humble beginnings. But with over a decade of experience in social media marketing and digital marketing under our belts, we continue to shape our clients’ success online.

The Journey So Far

  • 2008 – Just Consulting Founded: Our story begins in a small office space at the end of a narrow corridor on the ground floor of a building on Main Street in Gibraltar. We didn’t know it then, but our birth marked the start of a new era in Digital Marketing for Gibraltar.
  • 2011 – Launched Your Gibraltar TV: The team at Just Consulting launches Gibraltar’s first-ever online television channel (YGTV), reaching 80k+ views a month within the first year. Creativity and ambition have always been part of our DNA.
  • 2014 – Rebranded to Social INK: After 6 years as Just Consulting its time for a complete reboot and brand refresh. With a fresh lick of paint and a good old spring clean, Social INK is born.
  • 2014 – UK Office Opens: With our new look comes renewed ambition. We decide it’s time to broaden our horizons and cast a wider net. So we pack the Social INK trunk, head over to the UK, and set up shop there.
  • 2019 – Expansion & Growth: After 10 years of continued development and growth, we’ve adopted the internet as our ‘office’. Our story continues… Remotely. Now we look forward to the next big milestone in the Social INK journey. We also launched the All About Digital Marketing Podcast.
  • 2020 – Supporting More Businesses: COVID-19 has affected everyone. As a result of this, we’re doing more than ever before to support ALL businesses. We’ve created Digital Marketing Packages and Social Media Content Creation Pacakages to suit all business sizes and even simple done-for-you Content Marketing Packages.
  • 2021 & Beyond: It’s clear to see that digital has become an all-important channel for businesses of all kinds over the last 18 months. That’s why we’re thrilled to be able to continue to support and develop more online channels for our customers this year and in the future.

Meet the Team

Our team brings together a blend of experience, complimentary skills and creativity, allowing us to develop and implement strategies that create results. 

Chris Bruno June 2020

Chris Bruno

Title: Founder & CEO
Experience: 10+ Years
Email: [email protected]
Coffee: Black Americano

Chris, our Founder & CEO, doesn’t look old enough to have been in sales and marketing for nearly two decades. But he has. And that’s a wealth of experience that he brings to the table.

After several years in sales and marketing roles, Chris opted for the entrepreneurial route in 2008 and founded what was then Just Consulting, a digital marketing agency, in Gibraltar.

His entrepreneurial spirit soon led him to establish and launch Your Gibraltar TV (YGTV) in 2011, Gibraltar’s first-ever online television channel, helping it to achieve 80k+ views a month within its first year. In 2014 the agency was rebranded as Social INK and operations were moved to London, with YGTV sold the following year, in 2015.

Despite the agency’s evolution, Chris has always remained focused on creating and delivering marketing solutions that consistently exceed client expectations. His working philosophy permeates the company: to always keep our clients’ best interests at heart.

In 2016 Chris made the bold and progressive move to transform Social INK into a decentralised agency, working completely remotely, which is handy because Chris is a huge fan of travel (he now owns a VW Campervan – the ultimate remote working accessory).

No matter where in the world you may find him, Chris continues to work daily on digital marketing consultancy and strategy for our clients. He advises and supports early-stage businesses and startups, facilitating long-term growth through strategic social media marketing, content marketing, and online advertising. Chris is also a digital marketing coach, mentoring individuals, solopreneurs and startups in need of ongoing one-to-one support. More recently, he’s taken up the mantle of podcast host for the All About Digital marketing podcast, interviewing specialists and experts from different areas of digital marketing, and exploring how businesses employ social media and content marketing strategies to help them thrive.

When he’s not busy driving Social INK forward, Chris can often be found either cooking up a delicious storm or enjoying a good meal out with friends and family. He’s a bit of a wannabe gamer too (some habits die hard).

Social INK - James O'Donnell

James O’Donnell

Title: Commercial Director
Experience: 10+ Years
Email: [email protected]
Coffee: Double Espresso

As Commercial Director, James is tasked with making sure the agency is moving in the right direction (funny that). In fact, James is no stranger to giving people direction. A personal trainer in a previous life, he has spent most of his career as a technology recruiter based out of the UK and Australia. In his most recent previous role as Sales Director at LDN Apprenticeships, James supported (directed) over 300 young people, helping to kickstart their digital careers.

Motivated by his time working with apprentices (managing a team of millennials to sell over £1.8 million of training using a simple framework to maximise their potential), James has a big vision: to see businesses unafraid to invest in the next generation of talent in the digital space.  

James is a strategic thinker. He has an uncanny ability for seeing the big picture, then breaking it down and systematising the processes needed to achieve it. Our clients benefit greatly from his systematic approach to funnel creation, outreach, and sales. James also coaches and mentors individuals helping them to understand and implement his systems and processes to grow their businesses. 

A great advocate of personal branding, James is probably best known for the red-rimmed sunglasses that he uses for his social media selfies and his YouTube channel. As he says, “Otherwise, I am just another bald bloke.” 

Under his direction, Social INK continues to move from strength to strength. That’s double strength. Just like his espresso.

Anna Simmonds

Anna Simmonds

Title: Head of Social Media
Experience: 7+ Years
Email: [email protected]
Coffee: White Americano, 2 Sweetners

As Head of Social, Anna has oversight of social media strategy, management, and execution for all Social INK and client channels. That’s a lot of social. So it helps that she knows her way around every social media platform and is really outgoing. 

Anna joined the team in 2017 and works tirelessly behind the profiles to help our clients hit targets and make their businesses’ visions come to life on social media. She does this by combining cross-platform strategic planning with a healthy dose of creative thinking and a substantial amount of technical nous. The result is a glut of engaging, on-brand social media campaigns. Anna knows exactly how to make sure even the smallest piece of content sets the right tone for any business.

That’s not all though. With over eight years of digital marketing experience, Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise. If it requires a computer to make it work, Anna can make it happen. Although she has been known to use pen and paper too. Whatever aspect of your digital marketing, Anna can create content in the context of your overall strategy to help drive your business’ growth.

When she’s not being social online, Anna can be found socialising on two wheels. She’s an avid biker. Whether it has pedals or an engine, it doesn’t matter. It’s an excuse for an adventure.

Gareth Alvarez

Gareth Alvarez

Title: Head of Content
Experience: 8+ Years
Email: [email protected]
Coffee: Cold. No Milk. No Sugar. No Coffee. Just Water.

As Head of Content, Gareth makes sure that every word counts. His creative vision transforms vague ideas and flat-sounding KPIs into engaging campaigns. His time is spent developing creative, strategic content across blogs, emails, ads, and basically anything that involves words (so everything). 

Prior to taking up this role at Social INK, Gareth did a stint with the agency back in the “Just Consulting” days. In 2010, he joined Chris and the team as a copywriter and editor. Since then, he has been a major part of the agency’s growth, helping it become what it is today. Gareth’s work in blogging, magazines, TV and advertising campaigns means he’s crucially aware of all the pieces needed to make content successful. At every level. He also has over 13 years’ experience as a teacher of English and Media. Words are (figuratively) his bread and butter.

Gareth has the innate ability to cut through the jargon and the noise to help our clients understand the strategy — and their audience to understand the actual intention. If you’re ever stuck for “just the right word” or need a fresh idea to get attention, Gareth is the man to make it happen.

Just make sure you get your commas in the right place. Or don’t. Because Gareth will. When he’s not correcting the rest of the team’s grammar, he’s also a film enthusiast, gym junkie, and OMBassador for One Minute Briefs.

Sagar Upadhyay

Sagar Upadhyay

Title: Head of Web Development
Experience: 8+ Years
Email: [email protected]
Coffee: Tea. Cream. 2 Sugars.

Sagar has over eight years of experience in IT industries and a degree in Computer Engineering. He’s our expert in web-based technologies and uses various programming languages and frameworks like PHP, Python, and .NET. He’s also experienced with Rackspace and AWS services.

Sagar’s technology expertise turns our website design projects into well-oiled machines.

Our Partners

Together, we achieve more. Our partners recognise our expertise and we recognise theirs. These trusted providers offer specialist support, tools, advice, or other services to help our clients succeed online.

We specialise in social media marketing and content marketing for bold brands. We’re also pretty hot on professional web design. And we’re an official Mailchimp email marketing service provider. It’s safe to say, we have a lot to offer businesses in need of digital marketing support. But this isn’t about blowing our own trumpet (or banging our own Drum). This is us taking One Brief Minute to shout out to our preferred partners.

We provide our clients with a whole range of high-quality digital marketing services. We know what we’re good at, and we make sure we do it well. But we’re also aware that we can’t be all things to everyone. That’s why we have established partnerships with people we trust. People we’ve worked with closely on various projects. People we know are excellent at what they do. People we’re happy to recommend.


We’ve used Mailchimp as our email marketing service provider for years. All our email newsletter lists and campaigns for clients are built using Mailchimp. We like their systems. They like our work. So, we’ve become Official Partners. 
You can find Social INK in the Mailchimp Experts Directory, too.

Studio For Digital Growth

Studio for Digital Growth are our partners-in-results for search engine optimisation (SEO) and search engine marketing. SDG helps us take content even further for our clients, making sure they show up on Google and other search engines. Learn more about SEO and how it can benefit small businesses in our interview with SDG’s Konstantinos Ntoukakis on the All About Digital Marketing podcast.

Our Clients

Everything we do is genuinely about helping our clients succeed. And we’ve helped a lot of SMEs achieve success. 

Our industry experience spans the finance, technology, interior design, health and wellbeing, and utility sectors. These are just a few of the impressive teams we’ve been privileged to work with, managing their social media marketing and content marketing activities.


Start Your Journey Here and Discover the Future of Your Digital Marketing with Social INK.