Social media marketing can quickly eat away at your time. Can you justify paying an employee to look after your social media presence? Isn’t their time is best spent on the day-to-day running of your business? Luckily, we’ve identified a few quick fixes that will help you save time on your social media efforts.
When you run a business, every minute counts and time has to be used effectively.
Below, we’ve outlined some simple tasks you can implement now. Let’s help you streamline your social media marketing.
1. Save Time by Setting Social Media KPIs
KPIs (or Key Performance Indicators) are essential for setting targets and measuring success. Social media platforms offer a variety of performance indicators. In fact, they generally fall into three categories:
Reach – the number of followers, impressions, influencer activity, and website traffic.
Engagement – how people connect with your account via likes, shares, clicks, and mentions.
Conversions – direct sales, indirect sales, and generated leads.
Explore the value of social media marketing now. Learn how to measure returns on your social media investment, here: Social Media for Business: Where’s the ROI?
Although it can be tempting to track all KPIs all the time, this is ultimately untenable. In fact, it’s best to focus on a few specific ones. The key ones, if you will.
Firstly, consider your company’s characteristics. With this in mind, you’ll find some KPIs are more relevant than others.
- B2C businesses will likely be more interested in impressions, clicks, and influencer activity.
- B2B businesses will probably want to focus on leads and potentially grow them into customers.
With your KPIs set, it’s time to report on your social media performance. Reporting should reflect the KPIs you’ve determined for your business. Above all, important mentions should always feature in your reports; whether positive or negative.
Reports can be completed manually or by using a reporting tool. In fact, there are several free and paid-for software applications you can use to help you.
Google Analytics is a good starting point for reporting, tracking, and measuring KPIs. For this reason, we recommend you read the articles below. They’ll help you get to grips with this incredibly versatile tool.
- Using Google Analytics to Track Inbound Marketing Success
- Why Google Analytics Is Essential for Digital Marketing
Reports should follow a schedule. Here, the aim is to always cover the same period of time. This could be either a weekly or monthly report, for example. Alternatively, your focus could be on tracking performance during and after a marketing campaign.
Most social media platforms only offer access to KPIs for a limited time. So, it’s best to save all reports for future reference and comparison. In other words, make sure you download them.
3. Security Checks
Because of recent high-profile data breaches, security is, quite rightly, at the forefront of many business discussions. And, while events that affect large companies are more widely reported, small businesses are more likely to experience security issues.
Often, small business employees share the same login access for social media platforms. On the one hand, it’s a quick and easy way of simplifying content creation and distribution processes. However, in reality, it goes against all security recommendations. in short, passwords should always be secure and unique.
For this reason, we recommend using a password manager to generate and encrypt complex passwords.
Additionally, whenever possible, use two-factor authentication (2FA). Above all, it adds another layer of security to the login process. At login, users are sent a unique code or link to a personal device registered on the account. In order to access the platform, they need to use their password and the secondary login code, adding another level of protection.
In today’s business environment, all employees use passwords as part of their work. For this reason, it is important to provide regular security protocol updates. With this in mind, it is advisable to explicitly encourage employees to implement security protocols correctly.
4. Admin Access
When it comes to access, social media platforms and management tools tend to offer a range of permission levels. Normally, the highest level of control is ‘admin’ (or administrator). In effect, this allows the user full access and control of the account. ‘Permissioned’ access allows other users restricted access right. Under these circumstances, users can only perform tasks or access information corresponding to their user level.
For this reason, it is important to ensure that all users are designated the correct level of access. Consequently, an appropriate permission level should enable a user to carry out their designated tasks effectively without compromising the security or integrity of the platform or profile. In essence, access rights help mitigate risk.
Performing a quick access audit in December will set you up nicely for the start of the new year.
5. Save Time with Social Media Calendars
Social media content is always best when planned in advance. Throughout the year there are a number of events and celebrations that could be relevant for your business. Be ready for them when they come. You don’t want to be rushing Christmas-related posts on the morning of December 24th!
If your business has a blog, and it probably should, you will also need to set up an editorial calendar. Use it to plan topics, deadlines, and publishing dates for your blog posts. And remember to always publish your content across your social media accounts.
Having organised content and marketing calendars also provides you to with a proofreading and approvals system. Make sure you check through every piece of content in your calendar, in advance. Only the best quality content should see the light of day.
Save time on your social media. Download our easy-to-use calendars. You can start using them straight away.
- For a detailed list of the year’s major celebrations and interesting dates (along with their associated hashtags), download our marketing calendar.
- Organise and plan your social media posts across several platforms. Download Social INK’s content marketing plan.
- Map out and track your blog posts with the easy-to-use Social INK editorial calendar.
Take Your Digital Marketing to the Next Level
All businesses need to spend time on their online marketing to get it right. Social INK will save your business that time by looking after your social media and digital marketing efforts. Get in touch. Let us help you take your online presence to the next level.
If you’re interested in finding out how Social INK can help your business, don’t hesitate to reach out here.