30 Days Of Live Streaming: One Hell of a Challenge
For 30 days, the team here at Social INK, did at least one live broadcast every day for 30 days straight. So not 30 days of live streaming at all times, but still a challenge! At first, it was a challenge that we all thought was going to be tough. I mean, at the end of the day, we have work, client work, creative work, all sorts of work going on during the day, and at weekends we have plans. But the reality was very different.
Why 30 Days of Live Streaming?
In March, we started playing with the idea of a monthly challenge. The first challenge as an agency was to enter One Minute Briefs every day. Since we started, we haven’t missed a day yet. In fact, we’ve even won a couple of briefs too. Once the daily OMB became part of our usual day, we decided we needed a new challenge for May.
Really it should have been #31DaysOfLive, but that just didn’t sound as good. So we went with #30DaysOfLive to help get us motivated.
The goal of having an internal challenge like this is simple. I guess you could split it three ways:
- To Inspire Others.
We know that many small businesses struggle when it comes to social media marketing and creating content for their channels. At first, they set out with great ideas. Ultimately, the reality of building a business consumes all the time they have. We wanted to show that it’s not that hard to create great content that really hits the mark by just going live. It’s genuine, it‘s a story, and most importantly it’s engaging.
- To Create Engaging Content for our Audience.
We feel that everyone, us included, could use a little motivation and encouragement from time to time. What better way to encourage behaviour than by doing it ourselves! That’s what we wanted to do: showcase ourselves and who we are, while helping others to see how they could do it too.
- To do something different every day.
When you go live, it’s different every time. It’s not a scripted video, where someone is reading from a teleprompter. It’s not a choreographed experience, and very often, it’s what people really want to see. Creating a short live video with some insights, to showcase who you are as a business and to deliver value to the audience, is a hugely impactful way of generating engagement through social media.
Content Marketing with a Purpose
Whenever you set out on a content marketing plan, you should always know your purpose. What’s the main aim of your content?
Your aim can be anything from raising brand awareness, to offering something to your audience, to getting people to signup for a newsletter—it can literally be anything. For us, this challenge was about raising awareness for what we do and hopefully, giving our audience the courage to start going live within their business.
Of course, like everyone else, we want to grow our audience. We want to engage with more people on social media and ultimately, we want people to think of us first and foremost when it comes to their social media marketing and content marketing needs. But on this occasion, we weren’t looking for them to do anything more than consume content, be inspired, and keep us in mind.
There were no links, no push, no sales offer, nothing other than reminding people that they could watch the full playlist of #30DaysOfLive videos on our YouTube channel.
The Results of 30 Days Of Live Streaming
If you have checked out the #30DaysOfLive video series on either YouTube or on our Facebook channel, you will have seen that Day 31, was, in fact, a quick round up video. I wanted to write this article to help break down the numbers a little more.
Let’s start with the YouTube stats.
We weren’t really using the Social INK YouTube channel much. We had a few videos from years ago, from client projects, or things that at the time we had purchased on Fiver. Nothing wow, right? But suddenly, by uploading the daily live videos, we started to see a positive response. By the end of the 30 days, we were gaining subscribers and most importantly, people were watching our content.
You can see here, nearly 1000 minutes watched from about 325 views, so about 3 minutes per view, which we thought was a great starting point. You have to bear in mind that we started at almost zero. In fact, see for yourself what the stats looked like in April:
What about Facebook?
We used Facebook the most during our #30DaysOfLive challenge. We mixed it up with some YouTube live, Twitter live and Instagram live. If you’re reading this and you’re from LinkedIn, we would love to be able to go live there too.
In a single month, we had about 8X the total minutes viewed from the previous month, reaching just over 4,000 minutes viewed.
It’s not just about the minutes consumed, but look at how it affected our reach:
Our post reach went up more than 50% on average month-on-month and as a result of that, we were also getting more and more engagement on our posts too:
You can see the peaks and troughs from when videos have gone out and of course, when content has been shared more by Facebook’s algorithm, but you get the gist of it by now.
Does Social Media Generate Leads?
It’s not just about the direct leads that you create online, it’s also about the opportunities that can find you thanks to what you’re doing. That has definitely been the case for us during and after 30 days of live streaming.
In the past month, we have enquiries from outside our direct network and introductions from our own networks who are constantly being reminded of what we do and how we can help them and people they know.
As the saying goes:
Opportunity favours the bold
Don’t be afraid to put yourself out there and to remind those around you of who you are and what you do. You never know who or what it might nudge your way.
Now, in fact, we kind of miss going live every day. We’re definitely going to continue pushing out some form of live content each week, so keep an eye out and be sure to follow us to be the first to see.