62% of small businesses are wasting money and losing thousands in potential revenue!

In a recent survey, a leading online marketing tool published the results of Small Business Marketing Trends, which states that: 

Over 62% of small business owners say that their online marketing doesn’t work, or they don’t know if it works. 

That’s crazy. Nearly 2 thirds of small businesses are wasting money online and missing out on valuable new business they could be closing. 

For nearly a decade now I’ve been working with small businesses to help them achieve more online. More isn’t always directly related to selling, it can be engaging users, helping them create email lists for future growth and automation funnels. Sometimes it’s just been about exposure, as they don’t directly sell their product. 

But the ONE thing that every single one of my customers has in common?

Their results and campaigns are DATA DRIVEN! 

What does that mean? 

Everything we do online can be quantified, and that’s the only way anything can be improved. This isn’t just true for Digital Marketing. In fact, it’s not even just for Business. It’s true for everything in your life. 

Think about fitness training. When you first start, you go for a run. Any decent app on your phone will tell you time, distance, speed, and probably a load more information. 

With this information, you can push yourself that little bit harder on your next run. Suddenly the stats look better. You ran for longer, further or faster. 

The same is true for your Digital Marketing. Every aspect of it. Be it Facebook Ads, Social Media posts, Email campaigns. All of the platforms out there will help you understand what is going on. 

If you understand the data, you will know where your money is being well spent and where you are just wasting your time. 

For example, a Facebook Advert will show you vital details to help you in the future. 

Here are some of the key stats to look for: 

  1. Reach:
    The number of times your advert has been shown on a screen. Simply put, it’s the metric that tells you how many people could have potentially seen your advert. I say potentially as a LOT of people scroll quite quickly. As a result, they might have been “shown” your advert, but have never actually “seen” it. 
  2. Engagement: 
    Depending on what your objective is for that campaign, you will see the results. This could include number of new page likes, number of link clicks, number of video views etc. With Reach/Engagement you can quickly see how “effective” your advert is in terms of performance. It’s an indicator of how many times the advert needs to be shown before someone takes action on it. 
  3. Cost Per Result: 
    An all important metric. This is one you want to keep an eye on. Your first ever campaign probably has a remarkable HIGH Cost Per Result. This is common. Most people when they first start have an idea of who they want to target. Ultimately the audience that responds well to your adverts could be VERY different to what you first thought would work. The truth is, without testing the options, you simply won’t know what does and what doesn’t work for your brand/product/service. 

This is just a simple example of how you can use data to drive your marketing efforts. It really isn’t as complicated as you might think, but the truth is, over 62% of small businesses DON’T KNOW how to read the data or DON’T KNOW how to use it to help them build for the future. 

I want to show you how you can be part of the 37% that are using the data to help them build their businesses. 

Enough wasting money! 

No more blind guesswork when it comes to your online marketing. 

No matter what stage you are at, this is invaluable to the continued improvement and success of your online marketing. 

Simply use the contact us now button below if you want to finally understand how you can use your marketing budget to generate real results! 

Written by Chris Bruno – (CEO): This was originally a post in our Free Facebook Group: It’s All About Digital Marketing! 

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.