There are few things that are really important when it comes to Social Media. I thought I would write up a few of these to help you understand what you should be doing when it comes to your online marketing. If you’re not using Social Media to show case your business, then you are missing out. 

This isn’t about sell, sell, sell! This is about creating an audience and engaging with them! It’s a long term game, but the results can be fantastic. You just need to commit and put in the effort now. Think of it as front loading the work, so that later you can get the rewards! 

1. Think of your audience first and foremost! 

So many people forget about this. When you are using Social Media for your business you HAVE to think differently to how you use it for personal reasons. On our personal profiles we can share anything we want. Pictures of us in a swimming pool, what we are eating or what our cat has done today. It’s easy! We don’t have to think about it very much. 

When it comes to our company, we need to think about what our audience wants to see. What can you post that will add value to your audience? What is it they need help with? What can you create, write or offer that will help them? 

So many companies share what they want to share. The press releases, what they are currently doing, information on new products, sales-related offers or other crap that most people will NOT relate to. You need to look at how you can build trust with your audience. One of the best ways is to help them. 

So before you post, ask yourself, is this helping my audience? Will this add VALUE to my audience? What is their pain point that I could help them with? 

2. Each network is different!

Don’t be LAZY! There are no two ways about this. Facebook isn’t Twitter, Twitter isn’t Instagram, and so on. If you are simply posting on Twitter for example, and that post is automatically updating your Facebook page, you’re doing it WRONG

Twitter is short, sweet, to the point. Hashtags are a great way to help people find your posts. You can run polls, share pictures, but most importantly, it’s short! 

Facebook however, allows you to post long format text. Videos, images, you have more ways to create engaging content to share with your audience. You can offer so much more to your audience through FB, so do it! Don’t be lazy! 

Think of each network as a different channel. The same as old media, you wouldn’t use a newspaper advert on a tv commercial and just have the camera point at it would you? 

3. Post regularly!

Don’t post once in a while. If you want your business to look active on social media, you need to BE active on social media. Set aside some time, once a week to prepare a few posts in advance. 

You can easily create a Tweet for every day of the week. It’s 140 characters so it’s really not that difficult. 

For Facebook, even if you don’t use any tools like Hootsuite or Buffer to manage your social media, you can schedule your posts in advance. You can create your post and before you click send, click schedule. It’s that easy to do. 

You need to do this to create a good following where people want to hear about what you are doing. Where people will want to engage with you. Most importantly, you create an audience who will want to buy from you down the road. 

If you’re struggling with your Social Media, why not get in touch today and we can give you a completely FREE Social Media audit. This isn’t run by a computer, it’s done by one of our consultants taking the time to look through your profiles, understanding your business and most importantly, giving you some great feedback, FREE OF CHARGE, to help you get on top of your online marketing. 

All you need to do is email us on [email protected] and give us the links to your website and all your social media platforms that you are using. Someone will get back to you in 48 hours, with what you are doing and what you could do to improve. 

I look forward to hearing back from you, and if you have any questions, comments, good or bad, feel free to hit reply and let me know. 





Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.