Nothing worth doing is easy! 

The original quote is from Theodore Roosevelt, 26th President of the United States, but also an author, explorer, soldier and reformer. He got around so he knows what he’s talking about when he says: 

“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty…”

Everyone wants a BIG audience on their social media. They want tons of Facebook Likes, they want lots of Twitter followers, many Instagram likes and most of them want it right NOW! 

Guess what? It’s not that easy! 

Building an audience takes time, effort, it’s hard work! But it IS worth it in the long run. It’s all about building your relationships, trust and adding value to your audiences’ lives. And that takes time and effort. 

People say they can get me 1000 followers NOW!

That’s great! I’m very happy for you. For vanity purposes, you now have 1,000 followers that mean absolutely NOTHING to your business and you’re $20 poorer.

Why do these followers mean nothing?

Simple, they are not real people. They are not people that could buy from you in the long run. Heck, most of the accounts will never even click like or engage on any of your posts as they simply DO NOT EXIST. 

So what’s the alternative? 

Investment! Time and effort. Start simple and begin posting every day, 1 post per day on your social media platforms. Not every post has to be a literature masterpiece, but it needs to add value to your audience. 

Create content they want to read, listen to, watch or look at! You know your business. You know your target audience. What you could offer them right now today that would help them?

Make your content suitable for the platform you are using. So Facebook allows up to 2000 character of text, pictures, videos, it even offer LIVE broadcasting now. Twitter is short, simple and sweet – Add a link, use the right hashtag, maybe post the occasional picture. Instagram is all about the images, get an app like Canva or WordSwag (we use WordSwag) and create impacting pics, with text, relevant to your audience. 

Don’t be lazy and autopost from one account to another!  

Please note, help them, not help you!

Social media is often slung around as if it’s the greatest selling tool in the world. It’s not about direct selling on social media. You’re not a door-to-door salesman when it comes to what you are doing on Facebook, Twitter, Instagram or whatever other platforms you are using. 

It’s all about adding value to your audience. 

So before you create content, ask yourself, am I really helping my audience by posting this? If the answer is yes, post away. 

If not, go back to the drawing board and create something that will really ADD VALUE to your audience! 

So now you’re posting regularly, what’s next?

You can continue to build on this, by occasionally adding social proof posts, examples of your work, results you’ve obtained for you clients, offers for your services. But ultimately, you want to look at your social media platforms as a way of interacting, engaging, building relationships and earning your audiences’ trust! 

So, get on it today. Start planning in advance. Create posts for the next week, 2 weeks, the next month if you can. Make sure ALL your platforms stay up to date. That you have new content coming out, and as the title of this post suggests: 

“If you build it, they will come!” 

Chris – Posting from the past without the Delorean to time travel!  

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.