So many people talk about success. They talk about overnight successes. 

They often talk about how lucky this person or that person is. 


People don’t realise or don’t want to see what goes on behind the “luck”. 
Being in the right place at the right time can sometimes be amazing. But the truth is, often that isn’t luck. 

It’s putting in the time and effort. The work. The hustle. The grind. The blood, sweat and tears that get you to the right place at the right time. 

There are some really amazing people that have achieved some really amazing things over the years. But I don’t believe they made it because of luck. (Ok maybe the lottery winners have me there)!

When you start to put in the time and effort, you find that suddenly good things start to happen more often. Would you call that luck? 

If you go to play golf for the first time, on your first drive it might take you 5 swings to even hit the ball. The guy next to you swings, hit’s it first time, it lands on the green. Wow! Lucky shot? 
NO, it’s the club pro, he works on his swing, his technique, his pose, his game, every day, 3-4 hours a day! 

Now, does that sound like luck to you? Or hard work? 

If you want to start being “luckier” here’s what you need to do. Get a plan down on paper. Time frame it! Specific goals, when they will be achieved and spend time on it EVERYDAY! 
Suddenly watch as your luck changes! 


Written whilst inspired by an advert for “Lucky Charms”! 

PS: If you’re struggling with your business at the moment, hit me up. I’ll happily have a chat with you, explaining what you can do to make a MASSIVE difference to your business. Starting right now! Click here and book in a discovery call at a time that suits you!  

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.