Have you been trying to find a new social media market to help increase your company’s brand awareness? While you likely have your Twitter and Facebook account up and running already, don’t forget that there are plenty of other options out there as well, and they can help immensely with your digital marketing. One of the best options for those companies that want to get their brand in front of some new people is Instagram. They currently have more than 300 million users, which is more than Twitter. People love sharing and looking at photos and your company can get in on the action too.

Be Creative

No matter what type of company you are running, you can still make use of Instagram. You may simply need to think outside of the box when it comes to taking photos for your posts. They don’t all have to be oriented directly toward marketing. Having some interesting photos posted of people, outings, and the like can still garner quite a bit of interest about your company and your brand.

Build Your Community and Connect

When you post on Instagram, you need to make sure that you aren’t posting in a vacuum. This simply means that you need to interact with your followers and those who comment on your photos. Go to their pages and make comments as well. Social media, including this site, is all about creating a community of friends and followers. When you do this, it helps to build trust, and this makes them far more receptive when it comes to your marketing messages.

Don’t Post Too Often

One of the big problem areas on all types of social media is posting too often. When you are new to the sites or don’t know how to use them properly, it can certainly be tempting to post too much. However, this can have some negative effects. First, it can cause overexposure of your brand, which can actually lead to people quickly getting sick of seeing your posts. Second, you will not have time to interact with your followers on each of the posts. Post regularly, but do not put up a dozen photos a day. 

Of course, you need to remember that the opposite holds true as well. If you post too little, people tend to forget about your brand. You’ll find the results are much better by posting in moderation.

Promote the Images

Once you put your images up on Instagram, you should promote them on all of your other outlets. This includes places such as Twitter, Facebook, and your company’s blog. This provides more exposure for your brand and ensures that followers on those other sites are able to enjoy the photos as well.

Companies that want to improve their digital marketing with a different type of social media tool should certainly consider Instagram. It’s easy to get started, and it is actually a fun method of increasing brand awareness for the company.

Kind regards

Anna Ingram

Social Manager