Integrating Social Media With Digital Marketing
Businesses should make sure they are making the most of every digital marketing tool at their disposal, and this certainly includes social media. Let’s look at some of the best ways for you to start integrating social media into your digital marketing and the rest of your online endeavours.
Consider Other Social Media Platforms
Most companies will have a page set up for Facebook and for Twitter, as these are the essential platforms that you cannot ignore. However, they are not the only available tools out there. Depending on the type of business you are running, you may want to consider some of the other options as well. For example, create accounts for Instagram and Pinterest to highlight some service or product photos, and to give a behind the scenes look at the company. In addition, video is a powerful platform, and YouTube can act very much like a social media tool when implemented correctly.
Brand Your Social Media
Your social media platforms need to be a branded part of your business, not a separate entity. Your social sites have to have your branding on them, but this doesn’t mean they simply need your logo and color scheme. You also need to take your overall branding message to the platforms so they work together with your website, store, and more. You can start by creating a social media toolkit that offers templates and guidelines for use on the different platforms, so you can keep one message.
Use Social Media Experts
Unless you have a substantial amount of experience when it comes to using and interacting with people on social media sites, you will likely want to hire an expert. The experts should understand the branding and messaging that you want to put forward, naturally. While you can build your own team of in-house social media personnel, you may need to get a bit of outside insight to guide you in the right direction.
Engage the Followers and Fans
Social media is a unique way to contact and engage with customers and potential customers. Unfortunately, many companies fail miserably at this point. Instead of trying to be personal and to actually engage with the customers, they merely try to market. People do not want to face continued commercials from your company or any other when they are on their favorite social network. You need to make sure that your posts are not all overt marketing. You are trying to build a relationship of trust with the customer instead. Once you do that, they are more likely to be warm to the idea of the occasional marketing message from you.
Social media is not a flash in the pan. It is a legitimate form of marketing and communicating on the web. You need to learn to love it, and you need to integrate it into your marketing campaign. One of the great things about it is that it is still a relatively new medium, so you can experiment to see what works best for you.