The goal of digital marketing is to attract customers, naturally. That has always been the goal of marketing. However, simply posting advertisements is no longer enough. Even decades ago when there were fewer competitors, branding played an important role. It is even more important in today’s crowded marketplace. Branding helps you to stand out from the crowd. When done properly, it helps to increase the trust and loyalty from your customers. Branding and digital marketing have a symbiotic relationship.

Understanding Branding

It does not matter what type of company you are running. Whether it is a small business with a couple of employees or a large multinational corporation, branding is essential. In order to do this properly, you need to know what branding means though.Defining your brand needs to be one of the first steps you take when you are developing your marketing strategy. In fact, you should already have a good idea of your brand at that point, as it should also be a part of your mission statement. It is also important to note that branding is about far more than just the logo and the colors that you use for your website and blog. While they are certainly part of it, your brand must also include your company’s “personality”. Your branding should focus on several things. Who are you and what is it that the company is bringing to the table? How can the company help customers, and what makes your company different from the rivals? What is the company’s story and lineage? All of these things will help you to create a unique place in your field.

Working With Digital Marketing

Once you know more about your own brand and how you want to present your company to the world, it becomes much easier to integrate it into your digital marketing. The type of content you post, along with the tone of the content should fall in line with your branding message. This is true of videos, written content, your social media posts, and more. Anything that comes from your company should always align with your branding. This is how people come to know your company.

You Still Need a Good Logo for Physical Branding

Of course, you do need to make sure you are physically branding your content and other digital marketing efforts. You company’s logo can be in your videos, the photo for your social networking accounts, and more. Even though your branding is not only about your logo, it is still important to have a great visual representation of your business. Take a moment to think about some of the most famous logos in marketing history, such as McDonald’s “M”, the Nike swish, and the Apple logo. When most people see those logos, they instantly recognize the company they represent.Companies should always consider their branding when they are developing a digital marketing strategy. A strong brand is an essential tool for any type of company today.

Kind regards

Anna Ingram

Social Manager

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.