Social media is essential when it comes to online marketing today. It is the water cooler, the place where people gather and talk about everything, including your business and the products and services that you offer. However, many companies simply set up their Facebook and Twitter accounts and work only with them, never realizing that there are other tools out there that can make working in social media easier and more productive. We’ll be looking at some of the top tools to consider, so you can add them to your social media digital marketing strategy.


Are you worried that your social networking is taking up too much time? If you aren’t careful, you and your team could be spending far too much time updating these sites, and it could negatively affect other areas of the campaign. Buffer helps to make things quite a bit simpler. It will allow you to send updates to Twitter, Facebook, LinkedIn, and Google+ at the same time. This means you don’t have to go from one site to the next posting the same thing. While you will want to have some original content on each site, you don’t need this with all of your posts. Buffer, and other tools like it, such as Hootsuite, can help.


Another great tool is called Mention. It allows you to see all of the mentions of your brand and your keywords across social media, where you are likely doing much of your marketing. This lets you see what people are saying about your company, who is talking about the company, and even to head off any potential problems as early as possible. Mention and other similar tools are essential for those marketers who want to stay on top of their digital marketing.


While it might have a silly name, it is a fantastic tool that you should consider adding to your marketing. It allows you to analyze all of the followers that you have on Twitter. Instead of just knowing how many followers you have, this tool provides you with information about their demographics. This lets you know more about them, and it can help with developing and updating your marketing plan. It even lets you know when the majority of your followers are online. This is important, as it gives you an idea of the perfect time to post on Twitter so more of your followers see your message.

Social media is not going anywhere, so you need to make sure it is a part of your online marketing strategy. These tools will help you to get a much better handle of the various platforms and will provide you with information that can help to improve your overall marketing strategy.

Your company needs to incorporate social media in a big way, and hopefully some of these tools will make doing so easier. These are just a handful of the many different options out there, so find what will work best for your business.

Kind regards

Anna Ingram

Social Manager

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.