You know that digital marketing is the future of advertising and brand building for any company that wants to succeed today. However, you may not know just what it takes to succeed in the brave new online world. While you can and should follow a number of the trends in this form of marketing, such as creating great blog posts and getting on board with all of the social media sites, you can also do some out of the box thinking to make your marketing work even harder for you. Take some time to examine the ideas we put forth and see how you might be able to use some of them for your business.

Work With Infographics

Infographics are becoming very popular. Having one of these types of graphics on your blog every once in a while, rather than a typical post, can be a great way to get some more traffic and attention for your site. People love the graphics, they are easy to read, and they are easy to share. You can find some premade infographics to share, but it’s really a better option to make your own so that it fits your niche and your company perfectly. If you do not have the graphical skills to do it, you can come up with the content and then hire someone to take care of the actual design aspect.

Conduct a Giveaway

Everyone likes the idea of getting something for nothing, and it can be a fantastic way to garner more interest in your site. You can use your social media profiles and blog to get people excited about the giveaway and tell them how they can enter for a chance to win. However, you should be careful with what you choose to use as a prize. Sure, you may get more eyeballs on your site if you give away an iPad or a laptop, but think about what it is your company does. If you sell handmade goods, then people who come to the contest may not care what your site has to offer. They just want the prize. Make the giveaway somehow related to what you do and offer, and you’ll attract people who have a genuine interest in what you do. Give away some of those handmade goods, for example.

These are just two quick and easy ways to market outside of the box, and they should work for just about any type of business out there. Put them to use today.

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.