You’ve heard it before. You have to make the most of digital marketing, because people are online. If you want sales, that’s what you need to do. It’s all true. However, it’s important to realize that this type of marketing changes as technology changes. Consider the explosion of mobile devices over the past couple of years. Most people who are on the web today are using their mobile devices to access it. This means you have to think about reaching these particular customers as a part of your digital marketing strategy.

What Is Different in Mobile? 

One of the first things to consider when you are hoping to reach the mobile audience is that your current website or blog might not be cutting it. You need to have a responsive design for your site. This means that the layout and size will change and adapt depending on the type of device your users are using. It will change to fit their smartphone screen, a tablet screen, or a desktop. If you don’t have a responsive design, it may be difficult or impossible to navigate your website from a mobile device. Think about all of the customers you could miss. Something else to consider with mobile is that local content and ads tend to work very well. When people are looking for a certain service with their mobile devices, the geo-location trackers in the phone can help to ensure that they find the right localized content. It’s also possible to send mobile messages to customers through SMS technology, and this can be a good way to remind customers about your service. Since mobile devices are always on, it’s a fantastic way to reach customers. However, it is important that you do not overstep your bounds, or you could actually aggravate customers.

It Keeps Changing

Mobile technology continues to change and improve as the years go by, and that means you need to stay ahead of the curve if possible. This can be difficult for many business owners, but it is important if you want to succeed. Consider working with a third party who can help with the mobile aspect of marketing and getting your site ready to go if you need it. Also, doing so can free you and your team up to take care of other marketing needs or to get on with the daily tasks of running your business.


Anna Ingram

Social Manager

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.