Generating leads has always been a top priority for companies online. “How to generate great leads” is the ultimate question?

When you search online for Lead Generation Techniques, you will be bombarded with thousands of tutorials, guides, training courses and systems that charge you on a monthly basis. So which ones work and how can you identify these?

Now for all of you who are on Facebook and have seen countless friends “Like & Share” a post online for a chance to win something (or maybe some of you have done this yourself), THIS DOESN’T GENERATE LEADS. This creates exposure and usually not a very effective one.

On the other hand, a competition, run properly, WILL help you to generate leads. We work with one in system particular, Contest Domination. It’s a great system and I was lucky enough to meet the founder in San Francisco a couple of years back at a massive Startup Conference called LAUNCH.

The platform uses the viral nature of social media to help you generate more entires and sign ups. Each signup of course entering an email address and providing you with potential leads.

How do you qualify these leads? Good question. We spoke with Travis Ketchum the founder of Contest Domination to find out what makes a great contest and how you can ensure successful Lead Generation as a result.

You can listen to the podcast below:

If you’ve learnt anything from this podcast, it’s DONT GIVE AWAY AN IPAD! Give away one of your core services or products, ensuring that all those that enter and unfortunately don’t win, are qualified leads that you can then approach and make an offer to.

If you have any questions about the competition platform, or you are looking for someone to run your competition for you, feel free to contact us directly and we will be happy to help find the right package for you.

In the mean time, we hope you enjoyed the podcast, it’s our first one so far, so we hope that these will continue to bring you some valuable content and ideas for your online presence going forward.


Chris Bruno


Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.