A study from Forbes Insights and Wipro Limited discovered that if companies aren’t using online marketing techniques, they are falling far behind the competition. Even companies that are taking steps to market online find that they are simply not doing enough, and this is making them lose more ground. Unless they start to make changes, companies could actually fail.

Why Are Some Companies Reluctant to Change?

What is it that makes some companies slow to adopt digital? One of the reasons is that a business that may have been operating one way for forty years is hesitant to make any changes. They believe that they can continue with their current course of action and still survive. It is simply not true. Some feel that it’s too daunting and intimidating to get online and start marketing. Still others feel that it’s too expensive.

None of these excuses are legitimate. You need to evolve if you want your business to thrive, and getting involved with digital marketing is essential for success. When you examine the cost of traditional marketing and compare it with online marketing, you will see that there is certainly a difference – using the web is cheaper. It also happens to be easier to reach a wider range of potential clients with the Internet.

What Can You Do to Get on Board?

If you fear you are falling behind on the digital stage, don’t worry. It’s not too late, but you do want to take action now. If you have a website, make sure it’s optimized, and consider adding a blog that you update frequently with high-quality content. This helps you improve your search engine ranking. Get onto the social networking sites and connect them to your website and blog. Start interacting with customers and those who are thinking about using your service but who have questions.

Getting started with digital marketing is not difficult, but perfecting it can be a chore. If you want to have some help, you can always work with third-party marketers who can put you on the right track. They could work with you permanently, or they could set you up and help you understand what you need to do in order to keep the marketing machine in motion.

Don’t become a relic, and don’t let your business go under. It’s time that you embraced the Internet and started to market like the competition.

To help you on your way, why not book in a FREE Digital Marketing Strategy Session with one of our account managers to help you make a plan for implementing these changes… It’s easy once you know how.


Sofia Jones

Account Manager

Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.