You’ve only got to read the news to know that online shopping is big business. This is great news for e-commerce stores but it does mean that there’s a lot of competition. To help you beat that competition we’ve gathered together 12 low-cost and free e-commerce marketing ideas.
1. Make the Most of Your Email Receipts
Lots of businesses just send a very bland email receipt for purchases. But this is a great place to offer people a discount off their next purchase. Or a code to share with a friend.
2. Run a Giveaway
A giveaway can be a great way to widen your reach on social media and get new eyes on your business. Just make sure you are strategic about it. Decide on a goal for your giveaway and make sure you’re targeting the right people. Your potential future customers.
3. Get Your Customers to Create Your Instagram Content for You
Create a hashtag. Then encourage your customers to take photos of themselves using your product and share them with your hashtag. For example, Starbucks UK asks people to tag their coffee photos with the #StarbucksUK hashtag. (We know they aren’t an e-commerce brand, but you can take the strategy and run with it!)
4. Optimise Your Images for SEO
Most e-commerce sites have lots of product images. So it pays to make sure they’re optimised to show up in Google’s image search. Ensure that the filename and alt text describes the image accurately. And make sure images aren’t bigger than they need to be, so your website loads quickly.
5. Make the Most of Social Proof
People are heavily influenced by other people’s opinions on things. So when you get great reviews, share them widely. And if you don’t get many reviews, start asking!
6. Use Upsells and Cross-Sells
Upsells are where you offer customers higher value products than the one they have selected. Cross-sells are where you encourage customers to add further related products to their order. Most e-commerce platforms will have the facility for you to do this, helping to increase your average order value.
7. Contact Influencers in Your Industry
Influencers can demand high rates these days. But even if you can’t stump up the big bucks, it’s still an avenue worth exploring. Look for bloggers and social media personalities in your niche with reasonably sized audiences. Get in touch to see if they would be open to you sending them a free sample product. Then take it from there.
8. Target Customers Who Abandon Their Shopping Cart
A lot of customers start the shopping process by adding items to their cart but don’t complete the order. It’s well worth sending these customers email reminders to nudge them along towards their final purchase. There are lots of automated email marketing tools that can help you with this.
9. Use an Exit Pop-Up
No doubt you’ve seen pop-ups used on sites to get you to sign up for email lists. But they can also be used to offer promotions. An exit pop-up can track when a visitor is just about to leave your site and offer a percentage discount, for example. This can be enough to turn a visitor into a new customer!
10. Create a Referral Program
A referral program offers existing customers a reward when somebody they recommend becomes your customer. It sounds quite complicated but there are WordPress plugins and Shopify apps that can make it very easy to do.
11. Use Video to Show People Your Products
Video marketing has grown massively in popularity over the past 10 years. And that growth shows no signs of slowing down. You don’t need expensive, highly produced videos. You can create a video using your smartphone and share it on YouTube or via your Facebook or Instagram accounts. Show your products in use and let people see the faces behind the business.
12. Collaborate With Another Brand
Brand collaborations can be a very successful marketing tactic: £650 for a Levi’s Nike trainer anyone? You might not be quite at those heady heights yet, but could you do a joint product with another brand? Perhaps a gift set with your relaxing candles and their relaxing bath oil? Put your thinking cap on because it can be a win/win with you both getting access to each other’s client bases.
E-Commerce Marketing Ideas: The Next Step
Each of these individual strategies has the potential to get you more customers and more sales. But if you’re really serious about your marketing, then what you need is an overall marketing strategy.
Or you can get some one-to-one advice and guidance by booking in for a free consultation.
We’d love to hear more about your business and your challenges.