There’s never a dull moment at Social INK. As a Digital Marketing Agency, specialising in social media and content marketing, we spend all day, every day, creating content for our clients. But that’s not all we do. We also come up with crazy challenges. For June this year, we’re challenging ourselves to post 100 blogs in a month.

[Scroll to the bottom to see the full list of #June100 blogs.]

Why 100 Blogs in a Month?

That’s a very good question and not one that I have a direct answer to. During the course of May, we decided the challenge would be #30DaysOfLive. The challenge was for one of the senior team here at Social INK to go live, every day for 30 days during the course of May.

The month flew by, and something that seemed so daunting at first eventually became something we would miss if it wasn’t part of our daily routine. As such, we’ve decided we’ll be doing more live and video content going forward. But I digress.

The purpose of a challenge (as the title would suggest) is to challenge us. Creating 100 pieces of blog content for ourselves in the space of a month means we need to think differently, plan properly and deliver effectively.

Strategy Comes First

We try very hard to make sure that our content strategy is focused on bringing value to the user. The bulk of what we write is created based on the questions we get asked often, things that we see companies need help with, and from simply asking our audience on social media, especially our All About Digital Marketing Facebook Group.

So when we decided at the end of May that our challenge would be 100 blogs in a month, we realised we better start figuring out what you all wanted to read, otherwise, what’s the point?

How to Come Up with 100 Blogs in a Month

So many people we speak with tell us they don’t know where to start with their blog. They don’t know what to blog about. Wait till you challenge yourself to write 100 blogs in a month and then you start to get a real sense of a lack of inspiration.

But that’s the beauty of this wonderful technological age we live in. You can find inspiration in so many places, not least of all just by looking around you.

Here are some of the ways we’ve come up with ideas:

  1. The tools we use on a daily basis.
  2. The daily tasks we all do.
  3. Social media conversations and trending topics.
  4. Quora – looking at the questions people are asking.
  5. Keyword research.

Some of the content you’ll see will be simple updates on what we’re currently doing, and of course, we will also continue to publish case studies and results from other challenges that we’ve recently completed.

What can you do?

When it comes to blogging, social media or just digital marketing in general, you can often feel lost at sea. There are so many tools, platforms, content types, fancy programmes you “need” and skills you might not have yet. Here’s the thing I want to tell you, forget all that!

Focus on one or two things. Use only the tools you currently have (your iPhone for example) and a platform or two that you are familiar with (let’s say Facebook or Instagram). If you use your phone to take photos, then that’s a great start. You already know how to use the camera and you’re ready to start creating basic content.

If you’ve used Facebook for yourself, and you’ve managed to post a pic, with some text, maybe it was the embarrassing photo you took of your friend, then the truth is out. You can do the same for your business. Just sans the embarrassing photos, unless that’s ‘on brand’.

It doesn’t have to be complex

Our challenges are meant for us to push ourselves as a team and as an agency. It’s to showcase what is possible and what can be done to an extreme level. For small to midsized business, we don’t expect you to hit the same marks, but we’re hoping this will inspire you to at least get started.

I mean after all, if we can post 100 blogs in a month, you can surely post one a week right?

Catch up on #June100 here:

  1. 100 Blogs in a Month: Agency Challenge #June100 (THIS POST)
  2. Tips on Digital Marketing: Content Marketing Workout Plan
  3. What Online Community Management Involves
  4. Is a Digital Marketing Agency Right for Me?
  5. Why Social Media Matters On Google
  6. How to Get More Followers on Twitter, and Keep Them
  7. Why You Need to Monitor Business Mentions
  8. Social Media Marketing Agency: 8 Things You Need to Know
  9. Using Facebook Live Video for Business
  10. 30 Days Of Live Streaming: One Hell of a Challenge
  11. 12 Free Image Sites to Raise Your Content Marketing Game
  12. Quitting Social Media Is Not a Lush Life
  13. What is a Social Media Takeover? – Sparkling Eden Revisited
  14. What Are Lead Magnets?
  15. Creative Bio Examples: Make Your Social Media Profiles Pop!
  16. 5 Monitoring Tools For Businesses
  17. Generating Leads Online: Where’s the Magic Button?
  18. Social Media Metrics that Matter
  19. Why Social Media Marketing Is Vital
  20. Social Media Audit Benefits: Why You Need One
  21. Social Media Content Ideas: 5 Quick Ideas That Get Results
  22. Social Media Audit: How To Do One [Free Template]
  23. Social Media Video: Why & How To Use It [Free Video Resources]
  24. Free YouTube Subscribers Are Hiding in Plain Sight
  25. How to Go Live on Facebook: A Step-By-Step Guide
  26. Omnichannel Marketing: Its Meaning and What It Means For Business
  27. Difference Between Marketing and Sales
  28. Lead Magnets: Tips & Examples to Grow Your List
  29. Social Media Calendar: 12-Month Template
  30. Best Instagram Hashtags: A Guide to Finding Your Niche
  31. HyperGrowth 2019 London Round-Up
  32. SEO for Small Business: Search Engine Optimisation Basics
  33. 29 Marketing Terms Defined
  34. Winning the ‘I Love You Bacon Burger’ Advertising Brief with KFC
  35. 6 Inspiring Father’s Day Ads and Campaigns in 2019
  36. Marketing with Twitter: The Essentials
  37. Common Mistakes in Social Media Marketing
  38. 20 Social Media Video Ideas for Small Businesses
  39. Should my website have a blog?
  40. Free Music For Marketing: Videos, Podcasts, Apps, and More
  41. Understanding the Content Marketing Funnel
  42. Highlights From Our Q&A: Saving Time, Content Strategy Tips, the State of Influencer Marketing, and More
  43. Segmentation in Marketing: What You’re Getting Wrong
  44. Twitter Bio Ideas for Startups
  45. Video Marketing Doesn’t Have to Be Expensive or Complicated
  46. How Much Does a Website Cost?
  47. One Minute Briefs Benefits
  48. LinkedIn Updates in June You Might Have Missed
  49. Community-Building Isn’t Optional Anymore
  50. Social Media Experts to Follow for Small Businesses
  51. What People Get Wrong About Online Advertising
  52. What is E-Commerce?
  53. Social Media Strategy: Essential Reading
  54. WordPress Website Maintenance Checklist
  55. 3 Apps to Make Your Content Better, Stronger, and Faster
  56. Our Toughest Challenge Yet – 100 Blogs in a Month
  57. How to Start a Blog
  58. How to Fix Link Previews (AKA Why Your Links Look Bad on Social Media)
  59. Is Your Website’s Cookie Policy GDPR Compliant?
  60. 6 Free Social Media Tools & 3 Worth Paying For
  61. Copywriting Matters More than Ever
  62. 7 Things to Do After You Publish A Blog Post
  63. Blogging for Business: What Are the Benefits?
  64. How Long Does It Take to See Results From Content Marketing?
  65. Social Media Guidelines for Employees
  66. Marketing Coaching: Your Business Advantage
  67. What is the 80/20 Rule in Marketing?
  68. What Is Digital Marketing Consultancy?
  69. Why Email Marketing Matters: Statistics Every Small Business Should Know
  70. Event Marketing Plan: How to Prepare and Sell Out Events
  71. 19 Marketing and Business Podcasts to Build a Great Business
  72. Why You Should Outsource Social Media Marketing
  73. Embrace the Channel Mix
  74. What a Good WordPress E-commerce Website Needs
  75. Your Website Experience Matters More than Search Engine Optimisation
  76. How To Build An E-Commerce Website From Scratch
  77. Award-Winning vs Sales-Generating: What Makes A Good Advert?
  78. How to Repurpose Content Effectively
  79. How to Generate Blog Ideas That Will Grow Your Business
  80. Remote Working Communication Tools for Teams
  81. Get Started with Email Marketing in 2019
  82. Social Media Statistics to Answer Your Strategy Questions
  83. E-commerce Marketing Examples for Inspiration
  84. Persuasive Techniques: How to Write Engaging Content that Sells
  85. Traits of a Good Marketer
  86. How to Beat Social Media Overwhelm
  87. What is the Marketing Mix?
  88. Are Your Graphics Legal? A Crash Guide to Licensing
  89. 5 Lead Magnets You Could Launch in a Weekend
  90. Digital Marketing Tips for Local Businesses
  91. How to Start a Blog as a Small Business in 7 Days
  92. Sell on Social Media at Your Peril
  93. Content Marketing Ideas: Moving Beyond Blogging
  94. Questions to Ask Your Marketing Consultant
  95. Event Marketing Ideas for the Holidays
  96. Blogging for Marketing: The Impact of Writing 100 Blogs in 30 Days
  97. Sharing on Social Media Works: Thoughts After #June100
  98. An Incredible Monthly Challenge: 100 Blogs In June
  99. Patience and Persistence are Crucial in Social Media Marketing
  100.  SEO Writing Gets Results

Want to follow along with our challenges? Get our updates as well as more insight, tips, opinions, and need-to-know info on Twitter, Facebook, LinkedIn, and Instagram.


Chris Bruno
Chris Bruno

Chris, founder and CEO of Social INK, has devised and consulted on more digital marketing and social media marketing campaigns than you can shake a stick at. He’s also got a bit of a thing for online advertising and social media advertising.