Why Social INK?
We were doing blockchain marketing before it was cool. That’s why we don’t feel the need to mention crypto, or coins, or tokens, or blockchain in our name. Social, on the other hand, is about interaction. And interaction creates relationships. Develops communities. Builds trust.
And that’s what blockchain marketing is all about. Or at least, it should be. That’s where Social INK comes in. We’ll take care of your marketing, so you can take care of your blockchain startup.
If We Start You Up, You'll Never Stop!
Be honest with yourself. Running a startup can be frustrating as hell. We’re yet to meet a startup founder who isn’t (metaphorically) juggling knives whilst spinning plates, all atop a unicycle surrounded by fire.
You have to be on top of EVERYTHING. And you have to do it all yourself. Until you find the right people.
Which is where Social INK comes in. We take care of your blockchain marketing needs. You focus on running and growing your startup.
We’ve Got Previous!
We’ve been working with blockchain startups since 2017. Remember those days? There were ICOs happening all over the place. And we were in the middle of it all, supporting many early-stage blockchain companies with bespoke digital marketing strategies.
Here are some names we’ve worked with in the blockchain space:
What's the Cost of a Complete Blockchain Marketing Team?
Running a complete in-house marketing team ain’t cheap. Let’s take a quick look at the average cost of building a basic marketing team for a blockchain startup:
- A CMO - £120k per year
- A marketing manager - £45k per year
- A social media manager - £35k per year
- A Community Manager - £30k per year
- Various content creators - £60k per year
Some quick math will tell you that the total cost of having your own in-house marketing team would be in excess of £290k per year. Just on salaries.
And that’s before including the tools and systems required to manage and maintain all your marketing channels.
But what if an experienced blockchain marketing team already existed? One that could do all of that for you on a retainer basis, cutting your overheads?
That’d be Social INK.
Our Services Have You Covered!
We offer a fractional CMO service, which is a pretty sweet deal, you should definitely check it out. Then there’s the usual content creation and community management that you really can’t (shouldn’t) do without. All at a fraction of the cost of running a complete marketing department in house.
Chris Bruno has consulted as Marketing and Communications Director, and Advisor, to dozens of blockchain projects over the last 5 years.
Anna Simmonds, our Head of Social, has 2 years’ experience as Head of Marketing for a group of regulated businesses. Plus over a decade of social media management and digital marketing know-how.
In short: we know how to create, deploy and optimise marketing strategies.
Our content creation team, headed by Gareth Alvarez (who loves words and video, and sometimes even videos about words), can create content in all formats: blogs, podcasts, graphics, videos. The whole shebang.
Whatever you need, we’ll create a bespoke package, just for you.
Don't Take Our Word For It!
"Social Ink provided us with a clear strategy, and a team capable of getting to grips with a complex, highly regulated, fast moving industry. They were always there for us. We were never let down. Thank you."
"The team at Social INK have worked seamlessly to produce content that has been of the highest order, helping to keep our community engaged, interacting and most importantly excited for the future. Social INK has outperformed expectations since the partnership began and their work is highly valued."
“My business website was created by Social Ink, they understood and met my needs every step of the way. The team worked on marketing campaigns which drove in the results and engagement on social media and blog posts. They are the perfect all rounded digital marketing go to if you are looking for ROI look no further. Great people, great communication. Enjoy working with them every step of the way.”
OME - Blockchain Media & Events
We supported AllianceBlock with their early-stage blockchain marketing over an 8-month period.
That was enough time to help more than double their audience and community members, increasing engagement through Live AMAs and video. We also grew their YouTube channel to gain the first 1,000+ subscribers. And did a whole load of other cool stuff for them too.
Things like social videos, graphics, live streams, and newsletters. Over and above the standard social media management.
More importantly, we supported their transition from having no in-house marketing resources to helping them develop a full team.
Now that’s what we call a win!
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