1) How to find sources to create content to keep your fans interested? In other words, I manage multiple social media accounts for my clients. How do I create better social media content for them? What are the best sources for inspiration that's always up-to-date?
It’s such an amazingly powerful tool and we’ve been working with it for year now to help us and our clients get bigger and better results online. There are so many different ways to use it. So I thought I would detail a few of them below so as you can see just how useful it can be.
There is something about email, that, although we all “Hate” it, we all still read it! On a daily basis! Whether it’s for work or personal! Whether its from our loved ones or a brand we like! We read some, even if it is from a random stranger through the likes of LinkedIn or Facebook!
Mobile and tablet traffic has now taken over desktop traffic. it’s official! More people are browsing, reading, finding you and your competitors on mobile devices rather than sat at their desks on their computers.
Content has always been key. Marketing channels have changed and shifted over the years, but the truth is, the key principles haven’t changed at all. When people refer to Social Media Marketing, it’s not some new marketing technique, it’s simply a new channel to be exploited by companies.
On the 10th September to the 25th September, Ikea will be opening a Pop-up Do It Yourself Restaurant called The Dining Club on Shoreditch High Street. This is a really cool concept as they give you the chance to cook for up to 20 friends whilst being supervised by a Chef.
Over the last few weeks, I have been working on building my style as a photographer & videographer. With my photography, I have realised I am good at taking pictures with models but not so good at taking pictures of objects. When I took pictures for one of the Social INK client named 'My Special Occasion'.
We sometimes take our customers for granted, and we shouldn’t. EVER! We have an amazing opportunity and a responsibility as small business owners or marketing professionals to interact and understand our customers. So how can we do this?
So the video is finally here, you guys voted for the games you wanted to see. I must say filming this was really fun, my friends could not wait to start filming and could not wait for the final edit to be done.
Every now and then, it can feel like you are drowning in work and others you feel like you are absolutely flying through it. Since I came back from my week off, it feels quite moderate, the only thing I would say is that the time feels like it is going so much quicker.
For the years of going to Notting Hill Carnival, this was the first time I was looking at all the ways businesses were using marketing. I wish I bought my camera along so that I could have captured the two eventful days.
We are celebrating 50 years of Notting Hill Carnival! I have put together a short video with the help of my brother, we went down to the notting hill area to see how the locals were getting ready for Europe's largest street festival.
Ladies & Gentlemen who have been very loyal to me by reading all my blogs and giving me positive feedback. I now come to ask you guys for help! For one of my weekly videos, I am going to make two friends face off against each other in a few activities… Now here is where you guys come into this!
In today’s world, you need to showcase who you are, what you do and one of the best ways is through a blog. It allows you to easily share news, information, updates and you can do it in any format you want. You can add pictures, videos and text. It really is a great way to showcase who you are and what you do.
On the week of the 8th I had taken a week off for my birthday, it was really nice to have taken some time out to be with family and friends. I had a nice BBQ on the Saturday to celebrate my 22nd. The following week I came back to work and had to work on my functional skills for Tech City Stars.
Last week I received my new camera. I had not felt this way towards buying something in a while; it reminded me of the feeling a child has whilst celebrating Christmas. That feeling was pure excitement. It had arrived a day before a photoshoot I was invited to by our new client 'My Special Occasion' which added to my happiness even more.
We’ve never really put a lot of credence in to our own Instagram account at Social INK. There’s no excuses (at least none that are justifiable) it just wasn’t a priority for us. We use Facebook, Twitter, LinkedIn, Google + and we try to keep all the profiles as active as possible. But Instagram managed to slip through the net, until now!
So recently I’ve been engaging a lot on Quora and I’m really enjoying understanding what people are looking for when it comes to Digital Marketing. It’s a strange and mixed bag, but if you haven’t heard of Quora, think of it as a lazy man’s Google.
Building an audience takes time, effort, it’s hard work! But it IS worth it in the long run. It’s all about building your relationships, trust and adding value to your audiences’ lives. And that takes time and effort.
It’s come to my attention that TOO MANY small business owners use money as the metric by which they define success. It’s worrying to see this, but when we dig a little deeper, we usually find that people that want to help people, solve a problem, build a great product, end up being more financially successful.
We use the idea of “perfecting” something as a great way to continue to dream. To think about how well this next launch is going to work. To reflect on ideas, look at other ideas, do some more research, we imagine and see the “future success" etc etc. The truth is all we are doing is Procrastinating. As a result we don’t get anything finished!
Yesterday I was given the chance to go to Social INK’s new client, Tama-ra Event Designers’ clients wedding preparation. I went down to the hall to do some photography/videography. It was so amazing to see how they transformed the room. They put so much passion in to their work. They made sure the clients received the best.
I am proud to announce I have officially purchased my own DSLR. For some time now I have been in two minds about actually getting down to buying my own camera, I have been using my brothers 700D in the past but now I am currently waiting for the delivery of my Canon 70D. Since last month I keep checking for deals online and kept getting tempted at buying others I have seen in the past.
There are few things that are really important when it comes to Social Media. I thought I would write up a few of these to help you understand what you should be doing when it comes to your online marketing. If you’re not using Social Media to show case your business, then you are missing out.