For most people, an idea is a wonderful and inspiring moment where possibilities are endless and our brain races through concepts and potential plans. That moment is what drives us forward. That moment is fleeting. Unfortunately. What replaces it is frustration. And frustration kills good ideas.
There are probably 3 big mistakes that we see most companies make when it comes to their social media and digital marketing. They are basic things and very easy to implement, but the truth is, a lot of people aren’t doing them. As a result, they’re not getting the results they want.
The other day I was listening to James Altucher’s recent podcast with Jordan B. Peterson. One thing in particular hit home whilst listening to this episode. It was this; "A bad plan is better than no plan at all”.
I’ve been working with clients since 2008, helping them to find a strategy online that really works for their business and their brand. Over the years I’ve seen a lot, good things, mistakes, advertising spend wasted and pretty much anything else in the spectrum you can imagine.
Google search has been known for years as being the biggest referrer of traffic online. In fact; it’s their business! You search for something on Google and you get shown the best referrals to click on, and then you're sent on your merry way.
In our business, we get all sorts of requests to help people with their Digital Marketing. Bianca got in touch because she had created her site using Wix, and needed some help to get things finished on her new site, Zumba With B - Zumba In Gibraltar.
The times have shifted. Back in the day, a good newspaper advert would get the creative juices of the great marketing legend, David Ogilvy, flowing. The man was the go to authority on print advertising, be it in Newspapers, Magazines or Direct Marketing.
1) How to find sources to create content to keep your fans interested? In other words, I manage multiple social media accounts for my clients. How do I create better social media content for them? What are the best sources for inspiration that's always up-to-date?
It’s such an amazingly powerful tool and we’ve been working with it for year now to help us and our clients get bigger and better results online. There are so many different ways to use it. So I thought I would detail a few of them below so as you can see just how useful it can be.
There is something about email, that, although we all “Hate” it, we all still read it! On a daily basis! Whether it’s for work or personal! Whether its from our loved ones or a brand we like! We read some, even if it is from a random stranger through the likes of LinkedIn or Facebook!
Mobile and tablet traffic has now taken over desktop traffic. it’s official! More people are browsing, reading, finding you and your competitors on mobile devices rather than sat at their desks on their computers.
Content has always been key. Marketing channels have changed and shifted over the years, but the truth is, the key principles haven’t changed at all. When people refer to Social Media Marketing, it’s not some new marketing technique, it’s simply a new channel to be exploited by companies.