There are probably 3 big mistakes that we see most companies make when it comes to their social media and digital marketing. They are basic things and very easy to implement, but the truth is, a lot of people aren’t doing them. As a result, they’re not getting the results they want.
The other day I was listening to James Altucher’s recent podcast with Jordan B. Peterson. One thing in particular hit home whilst listening to this episode. It was this; "A bad plan is better than no plan at all”.
I’ve been working with clients since 2008, helping them to find a strategy online that really works for their business and their brand. Over the years I’ve seen a lot, good things, mistakes, advertising spend wasted and pretty much anything else in the spectrum you can imagine.
The times have shifted. Back in the day, a good newspaper advert would get the creative juices of the great marketing legend, David Ogilvy, flowing. The man was the go to authority on print advertising, be it in Newspapers, Magazines or Direct Marketing.
It’s such an amazingly powerful tool and we’ve been working with it for year now to help us and our clients get bigger and better results online. There are so many different ways to use it. So I thought I would detail a few of them below so as you can see just how useful it can be.