The Importance Of A Good Social Media Bio

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“So, give us a little introduction about yourself.”

It’s the phrase everyone dreads. Whether it’s in a meeting, a new place of work or your new social media page. It’s funny. We know ourselves better than anyone. So, why do we clam up the moment we’re asked to share a little bit of info about ourselves?

It’s tempting just to stick to the basics: human, social media user, likes 90s hip-hop and hospital dramas. But, don’t. Your social media bio is vital. Particularly as a small business. It’s your place to set the tone of your brand, explain what you do and sell your business.

It’s like being on Blind Date. You get an opportunity to really capture what your business does, and what your brand goals and values are.

Your potential dates? Other social media users.

The romantic getaway prize? Your chance to build a community of engaged and loyal customers.

And as a business, that’s golden.

Picking Your Platform

Knowing your audience is the first step to tackling those bio jitters. Each social media platform has its own USP, and as such, attracts its own audience.

If you’re feeling unsure about which platform is for you, then let us help:

We’ve made a handy guide to explain the nuances of each popular social media platform, and how they can fit in with your business.

Tailor-making your bio to fit each specific platform might seem like a time-consuming exercise, but it’s an important step in showing an awareness of your audience and how your brand fits around them. Think of it as a unique way to engage with your audience — no-one wants, or needs, to read the same bio info three or four times. Switch it up a bit. You’ve now engaged your audience before they’ve even got to your meatier content.

Of course, that’s not to say you should make it a scavenger hunt for vital company information. Be sure to include the important details in each bio. But pay attention to the character limits set by different platforms and the audience you’re pitching to. LinkedIn is certainly more business-minded, so sharing the hard facts and your company mission will go down well. While platforms like Twitter and Instagram are more irreverent and prefer to see the more human side of the brand.

Eye-catching And Engaging

Social media is a wonderful thing. In fact, it’s so wonderful that millions of people use it daily. This means a big potential audience, but also competition. It’s a crowded marketplace. Your bio is your first place to shine — so keep it clear, concise and catchy.

One of the pitfalls of social media is that it’s easy to keep scrolling. There’s always new and interesting content — from cat gifs to breaking news. So, how do you cater to this short attention span?

The ‘inverted pyramid’ method is a good way to make sure the most vital details of your business sink in before the reader loses interest. Start your bio with the most interesting and important information about your business.

Cover a niche market? Once had your product endorsed by a celebrity? Think your product could change the world? Shout about it. Your social media bio is no place to be shy. Users will often decide whether to follow you or not depending on your bio — so make sure it’s a good representation of your content and shows your business in the best light possible.

Once again, the hashtag is the hero we deserve and the one we need. Some platforms allow you to # in your bio. Make sure you take advantage of this and pinpoint some of the key areas of your business. But don’t go over the top and #hashtag #every #word. No-one likes that.

If you need a bit of a refresher on why the hashtag is an absolute GOD in social media, we’ve written a handy 101 for you:

Build A Better Bio

A good bio should show off your achievements, share a little personality and explain the company mission. You want your bio to be the first steps towards building a connection. A lot of small businesses fall into the pit of modesty. They don’t want to seem like they’re bragging about the work they do, and the goals they’ve achieved.

Don’t let this be you. It’s your bio. It’s the place to toot your own horn. If you don’t tell potential followers why they should follow you, no-one else will.

Make sure you include the salient information: mission, website, contact details. Fill in all of the sections, blank spaces look careless and can give off the wrong impression about your beloved brand. And while your bio is the superstar, you should also consider your profile picture and header image. Are they on brand? Are they eye-catching?

Use the space you have. It’s your online real estate and it’s up to you to make the most of it.

If you need a little help in really honing your social media presence, we have an absolute wealth of posts on the Social INK blog. Here are some of our favourites:

Remember the three C’s of social media bios — clear, concise and catchy. Now get crafting that perfect bio!

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