Are the images you post on Twitter being seen by everyone?
Even by the visually impaired?
They could be.
In fact… They should be!
There is a way you could help blind people see the photos you attach to your tweets. You could soon be reaching a whole new audience.
Recently I had my eyes opened by a blind person on Twitter.
There's a whole digital world out there that I take for granted. The internet, social media; most of our interactions require a screen. So how do the visually impaired get to enjoy them?
Audio description is the established norm for film and TV. Smartphones also allow for media to be audio described as an option in their accessibility tools. They also have a voice-over option that will speak the items on the screen.
But did you know that Twitter has an added function hidden under your profile settings that will allow you to help blind people see the images you post?
This story begins on World Braille Day (Thursday 4 January 2018). A One Minute Brief was set to advertise and raise awareness of #WorldBrailleDay.
However, it wasn’t the creative insights from the One Minute Briefs community that had the greatest impact.
Sure, the responses to the brief of the day raised awareness. They served to remind me of what an amazing invention Braille is. Moreover, I was acutely reminded of the incredible people who live with a visual impairment and have trained themselves to read by touch.
Actually, the most influential takeaway of the day was completely fortuitous and from a totally unexpected source.
A tweet appeared on my timeline posted by someone I neither know nor follow.
In all likelihood this was as a result of #WorldBrailleDay. A retweet by a follower. And it was this that really got me thinking.
See what I mean
Rob Long posted this plea to Twitter users. And his words really resonated.
“Increase your ability to reach us…”
This is what we, you, your business, your brand, are missing out on when we post images on Twitter.
The ability to “reach” blind Twitter users.
Here’s how you help them "interact with your pictures."
Set yourself up
I changed my settings immediately. Why wouldn’t I?. There’s a social media audience that I may not be reaching. And I want to reach them. Businesses and brands will no doubt feel the same.
To make the images you post accessible to visually impaired Twitter users, complete the following steps:
1. Settings and Privacy
3. Compose Image Descriptions
The All-important final step
That was the easy bit.
There’s one more very important final step you must undertake. And it requires some thought and effort on your part. But the potential benefits are there to be seen.
Every time you post a picture on Twitter, you must write an image description to go with it.
Remember to do this.
These are potential clients who can’t see what you are sharing, but would really like to.
Show them you care enough to help them view your pictures.
See what happens.
Written by Gareth Alvarez, Content Marketing Manager
To get in touch with Gareth, you can email him directly on firstname.lastname@example.org