Have you ever wondered why some websites and companies get all the attention online?
Are you stuck when it comes to driving traffic to your website?
Well, maybe it’s time to consider writing a guest blog post on an industry relevant website. Maybe it’s time to get your name out there and get some recognition for all your hard work.
There are lots of ways you can do this, but more important to start with is understanding why you need to do this.
Being featured on an industry relevant website is a great way to boost your authority in your given field. Imagine when you are reading the newspaper or watching the news, they always turn to someone for an expert opinion. Why shouldn’t that opinion be yours?
When people read your content on another site they automatically build up a trust in you and your brand as an authority on the matter in question. If a website is willing to publish your content on a particular subject then you must be knowledgeable about your subject.
So how do you get featured on a industry relevant website?
Well there are a few ways to go about this, but I’m going to try to make this as simple as possible in this post.
In 3 easy steps, here’s what I recommend:
(1) Research the best websites/industry specific to you and your business. Read some articles. What’s the most popular content? What style of posts do most people react to and engage with? Learn what works for them! Also have a look at some of the writers, do some research, where do they come from, why do people like reading them? Get an in-depth understanding for the website before doing anything else.
(2) Identify who you are going to contact within the organisation. Is it best to contact the editor? Is it best to email them, tweet them, send through a facebook message to their post? Understand what is going to be the best way to get in touch with the right person.
(3) Prepare a message. DO NOT simply send an email saying you want to write for their website. Create an email that will dazzle and show the you really are an expert. Try to include the following in your email:
A. Show you’ve done your homework - Researched the website, know the writers, understand their audience and what they want.
B. Prove your authority - Explain what you do, how long you’ve done it and why you think you would be a good fit.
C. Give them an idea that you want to write - Don’t just say you want to write, give them a specific idea, a title and what you want to include in the article and why! Throw in some key facts, statistics that will be featured in your article.
D. Show some examples of previous blogs that you have written. Choose your best couple of blogs, the ones with engagement, comments, likes, shares etc.
E. Send the message - Don’t be scared to actually send the email. Lot’s of people stop just before this point as they are too scared to actually send the message. What’s the worse that can happen? They say no?
It sounds pretty easy, but it might take you a few times to get your foot in the door and be able to talk to right person. Don’t be afraid to try. People will appreciate the time you have taken to get in touch, to research them, understand their audience and to put together a plan for a particular article.
Give it a try, you may well be surprised at the results you see from it.
Good luck everybody!
Chris - written whilst dreaming of a white Christmas.