Content is king! There are a lot of ways for you to make it work for your business, from simple informational updates through to complex info graphics full of data and even audio and video podcasts sharing info and updates. Whichever medium you choose, you can impact your followers and your potential customers by sharing information that is useful to them.
So many industries think this doesn't apply, but simply put, that's not true. Regardless of whether you are in finance, recruitment or products, you can use content to help inform, educate and entertain your audience. This invariably builds a relationship, helping to form trust and it makes your business an authoritative figure when it comes to your industry.
With everything that is going on in the world, there is so much to tell for all sectors. Be it industry news, product specific information or simply helpful guides to demonstrate how products can be used by potential customers. It's a fastest way to build trust with your followers.
There are some very interesting statistics that will help you to understand why you should be using content to help push your marketing.
- Companies with more than 400 pages on their website receive 6X the number of leads as hose with less than 100 pages.
- It's estimated that by 2017, more than 70% of all internet traffic will be video, making now the best time to start creating videos for your online marketing.
- 79% of companies that have a blog report a positive ROI for inbound marketing.
- 52% of online marketers name video as their best ROI content.
Needless to say, the stats are clear. If you put effort into your content marketing, especially video, you will see positve results.
So the only question is, what are you waiting for?
Not sure where to start, well why not start by having a chat with us? We can help you come up with a strategy that will help you take your business forward in the best possible way, with content at the heart of your marketing efforts.
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Sources: Sydacast.com, Hubspot, Social Media Examiner, Google Annual Reports