What do you think about adding video to your site? You might be thinking that you work in a field that doesn’t need video content, or that no one would bother watching the videos that you might make. You would be wrong on both counts. The appetite for video is unbelievable. People love videos, and YouTube alone receives more than a billion unique visitors each month. This number is continuing to grow, showing that the need for video is greater than ever. While you may not think it is essential, at least consider adding some video to your online marketing content.
What Type of Videos Could You Make?
It really depends on your niche and field, but the sky is really the limit when you think about it. You can make a range of different types of videos that could serve you well. Here are a couple of examples. Consider making a video talking about the history of your company and why you started the business, while you show footage of the building, employees, and more. You can create in depth videos that explain the types of services you offer, or you can show the products that you offer. It’s even possible to take an out-of-the-box and fun approach. Create your own mini reality series, or sitcom series, which follows your employees while they are at work – as long as they agree. You can script the show and have a great time, all while gaining more viewers who will spread the word of mouth about your company and what you offer. It is something to think about at least.
What Do You Need?
Just as with most of the other types of online marketing, it’s relatively easy to get started. As long as you have a camera, microphone, and some basic editing software, you can start making videos. Try to keep the production value as high as possible, but you don’t have to spend a fortune to do it.
Where Can You Put the Video?
Once you have your videos completed, you can put them up on YouTube, naturally. However, that’s not where it ends. Put them on your blog and website, and share them through your social networks. Ask your fans and followers to share the video. As long as you did a good job with the creation and the content, they should be more than happy to oblige.