Tweens, Social Media, Snapchat vs Facebook: Some interesting statistics for 2017

Tweens, Social Media, Snapchat vs Facebook: Some interesting statistics for 2017

I’ve been working with clients since 2008, helping them to find a strategy online that really works for their business and their brand. Over the years I’ve seen a lot, good things, mistakes, advertising spend wasted and pretty much anything else in the spectrum you can imagine.

Why Social Media should be a priority in your business

The times have shifted. Back in the day, a good newspaper advert would get the creative juices of the great marketing legend, David Ogilvy, flowing. The man was the go to authority on print advertising, be it in Newspapers, Magazines or Direct Marketing. 

But the one thing that changed everything, was Social Media. Some people will say it was for the good, others for the bad. Both may well be right, but there is one important thing to remember.

Today, Facebook has over 1.25 Billion daily active users. 

That’s bigger than the readership of all the major newspapers and magazine in your area put together. PERIOD! 

What does this mean to your business? 

Well, now when we look at where to spend our marketing budgets, especially for smaller businesses, we need to address the fundamental question that all marketers have asked in the past. Where is my audience? 

Back in the Mad Men era, you would select the most appropriate, specialised and possibly even niche newspaper (geographically), magazine (niche industry) or a viable alternative that might even combine both. 

Today, we don’t need to do that. 

Our audience has congregated in one place. 

They defined who they are, by themselves, through their own actions, interactions and interest within the Facebook network. 

This means, any business, of any size, with even the smallest of marketing budget, can target and find their potential clients on the Facebook network for a reasonable (relative) cost. 

Yes, we all know that ONE person that “isn’t on Facebook” for a variety of reasons, be it not wanting the “man” to know what they are up to, or alternatively, they just felt like they were losing their lives to the little blue app on their phone. 

But right now, in your marketing place, there is no single other place where you can potentially find that many people, potentially interested in your product or service.

It won’t cost you millions of pounds to get started. You won’t have to commit to long contracts. Most importantly, you can even learn how to make this work for yourself, internally. The truth is, done properly, this can be the best marketing decision you’ve made this year so far. 

So the real question is, why aren’t you taking advantage of the biggest market place available to you right now?  

How do I create better social media content?

How do I create better social media content?

1) How to find sources to create content to keep your fans interested? In other words, I manage multiple social media accounts for my clients. How do I create better social media content for them? What are the best sources for inspiration that's always up-to-date?

Are you using Facebook Ads?

Are you using Facebook Ads?

It’s such an amazingly powerful tool and we’ve been working with it for year now to help us and our clients get bigger and better results online. There are so many different ways to use it. So I thought I would detail a few of them below so as you can see just how useful it can be. 

Email Marketing Is Still... Kind Of A Big Deal!

Email Marketing Is Still... Kind Of A Big Deal!

There is something about email, that, although we all “Hate” it, we all still read it! On a daily basis! Whether it’s for work or personal! Whether its from our loved ones or a brand we like! We read some, even if it is from a random stranger through the likes of LinkedIn or Facebook! 

Why I think Instagram is a waste of time... for some businesses!

Why I think Instagram is a waste of time... for some businesses!

It’s not that it doesn’t work for businesses, because seriously, it can! It’s all about the lifestyle, the product, the all encompassing “je ne sais quoi”! 

If Content is King, then Distribution is Queen!

If Content is King, then Distribution is Queen!

Content has always been key. Marketing channels have changed and shifted over the years, but the truth is, the key principles haven’t changed at all. When people refer to Social Media Marketing, it’s not some new marketing technique, it’s simply a new channel to be exploited by companies.

What happens online in 60 Seconds?

What happens online in 60 Seconds?

The film “Gone In 60 Seconds” nailed the title if they wanted to talk about what happens to your content online! In 60 seconds it’s absolutely INSANE what is going on.